Happy New Year Boys and Girls!
Sorry the blog has been on radio silence. I’ve been contemplating its future. I still haven’t come to a decision, so I guess things will continue on—as is—until I have some sort of blog epiphany. Those happen, right?
Today I want to talk about Facebook. There are many social networks out there and I’m active on several of them. Regardless of their seeming self-sabotage, I prefer Facebook to any others.
What do I mean by self-sabotage? I’m referring to their need to make constant changes that tend to alienate so many people. Though I sometimes find it tiring to log on and find buttons/tabs switched from the left to the right, rearranged columns, or a new font for the notifications…most of the changes simply take getting used to. But some of those changes are less obvious and harmful to those of us trying to create a presence on the site.
Most recently (beginning of December), Facebook changed the algorithm used to decide what shows up in your news feed. Though they insist they didn’t do it with the intention of pushing for more paid advertising, it significantly impacted the viewership of pages big and small. So after spending a lot of time building a following, Facebook can make a simple change that will leave your viewership in the dark—without the fan even noticing. Basically, some or all of your posts just stop showing up in their feed. Unless they come looking for you to see why you’ve gone quiet, they’ll never even realize you are still out there sharing links to interesting articles, pictures of stunning sunsets, or asking for input on decoupaging the pew in their entryway.
A common reply to any complaint against Facebook is, “Sorry that free site isn’t working for you.” The irony is, I used to occasionally pay to boost posts. It was a great way to attract new followers. WAS being the operative word. Now when I pay to boost posts, I might increase my view of that post, but I don’t see the numbers I used to, plus I simply don’t get the pay-off of an increased following like I used to. Where as I used to see dozens of new followers, now I might pick up 3 or 5. Obviously, I’ve reconsidered paying to boost my posts.
The recent change to the algorithm impacts your already cultivated veiwership – I haven’t even addressed the ripple effects to attracting new likes to your page, but needless to say, it will be measurably harder to do if the activity on your page dies away when you stop showing up in people’s feed.
I’d like to suggest to all Facebook users out there to please take the time to look for activity from your favorite pages, such as mine: Kai Strand, Author. Browse your pages feed regularly. You’ll be surprised how many pages are there that don’t show up in your news feed. As you browse - click like, hit share and/or comment on any and all activity you like. It is a simple, simple action for you, but priceless for that page’s chances of more people seeing it. Those actions are ten times more important now than they were before.
Facebook remains my favorite social media to use, because of the versatility of what information you can share, the visual of such information, as well as the ability to interact with multiple people in a conversation. I just hope I don’t end up talking to myself one day!